ADVERTISE
 
ADVERTISING RATES & MECHANICAL DETAILS
Background Information
Abante Tonite is an afternoon counterpart of Abante newspaper, comes out seven days a week that includesthe weekend edition, Sunday Tonite. Tonite is acknowledged to be the market leader of the afternoon newspaper market in Metro Manila and the nearby provinces. Cover price is P 8.00 per copy.
 
Circulation
Abante Tonite newspaper reaches the entire Philippine archipelago and other parts of the world with high concentration of overseas Filipino. Its daily paid circulation is 277,875 cps.
 
Circulation Breakdown Readership Profile
METRO MANILA..............................193,450 cps.
PROVINCIAL:
Ilocos Region .................4,585 cps.
Southern Luzon .............45,540 cps.
Central Luzon ................31,150 cps.
Bicol ............................1,650 cps.
Visayas .......................1,500 cps. 84,425 cps.
Total.................................................277,875 cps.		 market
A ..........................................6%
B/Upper C .........................32%
C ........................................42%
DE ......................................20%
sex
Male ...................................53%
Female ...............................47%
age bracket
15-24 yrs. old .....................22%
25-34 yrs. old .....................34%
35-44 yrs. old .....................24%
45 & up ...............................20%
 
ADVERTISING RATES

Display Ad Base Rate : P200.00/col.cm.
               Position: Front - P400.00 / col.cm Back - P300.00 / col.cm
Classified Ad BOX : P150.00/col.cm
Surcharges Color : Cyan, Magenta, Yellow (One spot color 30% / Two spot color 50% / Full Color 80%)
  COLUMN GUIDE:  
  Column Centimeter  
 
1
3.4
    
 
2
7
    
 
3
10.8
    
 
4
14.5
    
 
5
18.4
    
 
6
22.2
    
 
7
26
    
         
AD SIZES

AMOUNT plus 12% E-Vat

  
Centerspread (14 col. x 30 cm)
Full Page (7 col. x 30 cm)
3/4 (7 col. x 22.5 cm)
1/2 (7 col. x 15 cm or 5 col. x 21 cm)
1/4 (5 col. x 10.5 cm or 3 col. x 17.5 cm)

P 84,000.00 + 10,080 = P 94,080.00
42,000.00 + 5,040 = 47,040.00
31,500.00 + 3,780 = 35,280.00
21,000.00 + 2,520 = 23,520.00
10,500.00 + 1,260 = 11,760.00

  
     
FRONT/EAR AD ( *12% E-VAT INCLUDED)  
2 col. x 5 cm 3 col. x 5 cm  
B&W Php. 6,720.00
Full Color - 12,096.00		 B&W Php. 10,080.00
Full Color - 18,144.00		  
         
MOVIE AD : P 80.00 / col. cm. for a minimum of 3 col. x 15 cm size
 
DEADLINES Reservation and cancellation should be made two(2) working days before publication date. Cancellation must be made in writing BILL PAYMENT Direct AD - upon reservation COMMISSION Standard Fifteen (15%) commission to Accredited Agencies MATERIAL REQUIREMENT B&W Ad - Positive / Negative / photoprint / camera ready artwork or clean coated proof COLOR Ad - Positive or Negative with color separation and progressive proof in newsprint MECHANICAL REQUIREMENT Printing: Web Offset Size of Paper: 29cm x 31.8 cm Printing Area: 26cm x 30cm